Not the one with the playlists, the one behind why you suddenly feel like buying something you didn't plan to. I look at brands the way most people look at gossip, I pay attention to what’s said, what’s not said, and what people pretend not to care about. Then I turn that into something people cannot ignore.

I’m a creative brand strategist, which is a polite way of saying I fix identity crises for a living. If your brand feels lost, I give it a voice. If it already has a voice, I make sure people actually listen.